Over the past decade of working on different online reputation and brand campaigns, I found that I wasn’t happy with the general viewpoint of just understanding how many people clicked on A or B in the search results. I also wasn’t happy with accepting that search results and control of your brand was limited to …
To open up this conversation, I am going to lead with this statement: The ability to control your information and know how it is created, collected, sold, and profited from is a critical factor in today’s technology marketplace. It plays a very important role for the general audience who do not understand the value of personal information and how it has the ability to define not only who you are today, but also the opportunity that you have access to in the future. *The same basic rules apply to business credit and business reputation, but for purposes of this article we will focus on personal impact.
