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Social network management, its about relationship perspective

As someone who works with multiple projects and hundreds of social audiences: social network management  requires me coordinate a multi-faceted personal brand and engage with hundreds of different conversations. Clients I work with are often in the same boat, especially when I work with executives who need to maintain a “face of the company” and […]

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Corporate Reputation and Online Recruiting with the WSJ

Last week I had another great webinar and follow-up discussion with senior level HR and recruiting staff at a variety of blue-chip corporations. If you didn’t have a chance to attend the webinar, I captured a screencast of the presentation portion. If you would like to be included in the Q&A portion, make sure to

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Post Trade Show Checklist 401

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

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