Social Media Policies Series

As part of dealing with a number of decision makers in different communication roles I have been covered the core concepts of what social media policies cover.

This is not a simple topic. The truth of the matter is that social media policies cover dozens of different business models and processes. These policies also change depending on different federal and state regulation issues, along with niche industry compliance ramifications.

Over on our main blog at 123socialmedia.com – I’ve begun breaking out a these policy articles into a framework of elements to browse. A good thing to keep in mind is that these policy issues are really talking about how you do business in the digital sense: It is how consumers and vendors work with you. It is how journalist engage with you. It is how investors track your progress.

If you don’t have social media policies in place already, don’t be afraid. These articles will help you out. Read more

Employee Social Media, three hurdles to overcome

You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you.
But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but the motivation and education of the employee base.

Employee Social Media ITEM #1

Your communications policy.
To be clear, this is not the policy your company has had for the past five years. Read more

Social Media Benchmarks, metrics and data that count.

When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts.

To accurately capture and maintain brand ownership, these social media benchmarks will help identify how to capture related sites and entities around specific keywords and brand terms. There will be dozens of ideas to consider (basic ones include Facebook, Linkedin, Twitter, YouTube, Flickr and Slideshare.)  Additional profile sites and community accounts will be created on a case by case basis in support of campaign usage, search engine optimization, and brand ownership.

Over time these social media benchmarks will provide a system to monitor your progress, prove value, make alterations and maximize return. Read more

Social Media Privacy and Data Concerns

Social Media privacy isn’t free. It is one of the most costly and expensive things we have ever had the opportunity to mindlessly give away.

As a social whole, we are ignorant of what social media is worth. The friendly buzz about people we know has obscured the fact that social media privacy protections for the general web audience has been lost in our daily chatter.

The problem is fundamental to the business model of online greed: social networking sites like Facebook and Twitter have forced themselves into a critical business requirement to monetize your data. This monetization occurs through the sale of advertising. These advertising budgets have historically been major financial forces and the effectiveness of data collection with social media has lined many business coffers. Read more

Background Checks Part II – discrimination, privacy, accuracy and compliance

As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with.

In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional lives to create harmony and goodwill in our conversation.

Using myself as a personal example: I am the person who can have almost any conversation on almost any topic. I have a thick skin that is supported by a multi-faceted personality with humor, morality, and respect at its core. I have had the benefit of dealing with life and death crisis situations, personal tragedy, and industry changing business problems. With that said, I can talk to almost anyone on any subject.I know when to admit to things I do not know, and when to ask the hard questions.

The social media world creates a strange track history of my interactions with these conversations. I have a personal poetry site that doesn’t have a thing to do with my business life, and like every other person: my friends have a myriad of personal beliefs ranging from extreme religion to activism.

With such a varied personal and professional background, the web audience at large could dig into any particular silo and eventually find something they do not agree with… but they can also see a breadth of experience. Read more