The idea of an effective social media strategy is very complex, yet brutally simple. Like many challenges, it really has to do with understanding your team. Everyone has a talent, but not everyone has a perception of what that talent is or how they can grow it into a useful professional skill. To help understand […]
Social Media Strategy – Understanding Your Team Read More »
Having been using tradeshow social media for the past few years, I wanted to expand my Post Tradeshow Checklist 401 and detail some of my thoughts. I have to lead this with the idea that people and businesses follow some of the same rules in both the online world and real world. If we apply
Finding People with Trade Show Social Media Read More »
Perhaps a Supermedia online reputation tool can save the corporate reputation. In January of this year, SuperMedia came out of the ashes of Idearc’s bankruptcy filings. You can read about how people feel about the SuperMedia scam or my own personal viewpoint on how leadership at SuperMedia seems to dodge brand/reputation bullets: SuperMedia, Idearc, Verizon,
SuperMedia online reputation management tool… not. Read More »
The topic of online privacy and how you are represented by digital information has been accelerating over the past few years. In the past six months we have seen a sudden increase in speed as companies on all sides struggle to compete for consumer dollars. This can be seen in a variety of instances, but
Online Privacy, Reputation and Identity Read More »
As someone who works with multiple projects and hundreds of social audiences: social network management requires me coordinate a multi-faceted personal brand and engage with hundreds of different conversations. Clients I work with are often in the same boat, especially when I work with executives who need to maintain a “face of the company” and
Social network management, its about relationship perspective Read More »
Two weeks ago the Wall Street Journal briefly covered the fact that reputation management and privacy oriented start-ups are beginning to see investment turn-around. I’ve posted the video below for educational purposes. From my perspective the interesting issue is that there are companies out there “ruining” reputation in the name reputation management, yet individuals using
Reputation Management, privacy start-ups getting investment Read More »
If you care about your career and the people you know (aka Reputation Management), I’m simply going to say this: do yourself a favor and spend an hour reading the links below. There is A LOT of change happening in the business world: with big opportunities and risks materializing every day. Aside from personal gossip
Reputation Management, digital identity and your life Read More »
As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with. In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional
Background Checks Part II – discrimination, privacy, accuracy and compliance Read More »
What if you could take anyone you know and ask a question about them, without them knowing it? The digital world has created a virtual version of Pandora’s box, a secret treasure trove of information and insight that only a few people know how to use. If you had keys to this vault of information,
Background Checks, Pandoras Box, digital espionage, or public info? Read More »
As we move into different types of media, one of the most confusing is Hyper Media. A few years ago, Hyper Media was an entirely technical term used by computer programmers to identify the linking of information using code. This is a core of the word “hyper” – which is used in terms like hyperlink
What is Hyper Media? Read More »
