The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales. The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m […]
Why is SEO important? Read More »
This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it. As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’ To begin to analyze social media and derive
Dangers of Social Media – ask, experience, measure, understand or feel? Read More »
When people think about online conversation, the topic of B2B social media seems to be a hot trend. Just like the B2C marketplace, sales professionals in the B2B space are always asking “how do I sell with it?” and often coming to the conclusion that good business simply isn’t attainable using social media. Just for
B2B Social Media, 13 Steps to Create Your Pipeline Read More »
There are a lot of people who ask me the question- why have a social media retainer? It is an important question with deep roots. To consider the reasons behind having a social media retainer and working with a professional like myself or bringing on a full social media firm like Salience Data, decision makers
Social Media Retainer? ten things to consider Read More »
Explore the risks of online reputation management, highlighting how personal names are exploited by cybercriminals to execute malicious activities on the internet.
Reputation Management – When Your Name is Dangerous Read More »
You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you. But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but
Employee Social Media, three hurdles to overcome Read More »
When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts. To accurately capture and
Social Media Benchmarks, metrics and data that count. Read More »
Social Media privacy isn’t free. It is one of the most costly and expensive things we have ever had the opportunity to mindlessly give away. As a social whole, we are ignorant of what social media is worth. The friendly buzz about people we know has obscured the fact that social media privacy protections for
Social Media Privacy and Data Concerns Read More »
On September 8th, Google stirred the search engine pot by giving an official kick-off to Google Instant. In a nutshell, Google Instant tries to help users find information by showing relevant information as a query is typed. You have to keep in mind that this isn’t entirely new. Google (and many other search engines and
Google Instant, managing your brand and reputation Read More »
There are a lot of different ways to look at online reputation management. As a trend, the topic (some would say crisis) of reputation management is going through some really interesting transitions. I have been writing about the topic of online reputation for almost a decade, ranging from offering professional domain names to ceo reputation
Reputation Management from the Muppets Point of View Read More »
