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Social Media Audience Map and Demographics

Everyone who knows me realizes that I love numbers. To help everyone else in the enjoyment, I am giving my professional contacts a sneak peek preview of my 2009 third quarter metrics regarding top social media sites and audience demographics.

For purposes of demographic data, variables for such data points are incredibly intense and were primarily deferred to Google’s data repository of browser/site visitors and behavioral analysis. Google has the largest repository of such information and is statistically the most accurate. Additional metrics were pulled from dozens of other sources including Compete, Quantcast, Yahoo, MSN, Alexa and custom research. When outliers created skewed metrics, data was normalized using secondary and tertiary data sources.

Search Engine Conquesting, the brand battlefield

This article is originally from August 2007. I decided to dust it off, simply because it was correct two and half years ago and continues to highlight an important trend regarding how search engines and businesses interact online. Once you understand this concept, several other more advanced ideas regarding online reputation and brand management begin …

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