You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you. But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but […]
Employee Social Media, three hurdles to overcome Read More »
When moving forward with a social media strategy, it is important to understand the value of having social media benchmarks regarding where you are at and where you want to be. If you do not set these benchmarks in the initial stages, you will fail to have accurate and measurable impacts. To accurately capture and
Social Media Benchmarks, metrics and data that count. Read More »
Social Media privacy isn’t free. It is one of the most costly and expensive things we have ever had the opportunity to mindlessly give away. As a social whole, we are ignorant of what social media is worth. The friendly buzz about people we know has obscured the fact that social media privacy protections for
Social Media Privacy and Data Concerns Read More »
On September 8th, Google stirred the search engine pot by giving an official kick-off to Google Instant. In a nutshell, Google Instant tries to help users find information by showing relevant information as a query is typed. You have to keep in mind that this isn’t entirely new. Google (and many other search engines and
Google Instant, managing your brand and reputation Read More »
There are a lot of different ways to look at online reputation management. As a trend, the topic (some would say crisis) of reputation management is going through some really interesting transitions. I have been writing about the topic of online reputation for almost a decade, ranging from offering professional domain names to ceo reputation
Reputation Management from the Muppets Point of View Read More »
The idea of an effective social media strategy is very complex, yet brutally simple. Like many challenges, it really has to do with understanding your team. Everyone has a talent, but not everyone has a perception of what that talent is or how they can grow it into a useful professional skill. To help understand
Social Media Strategy – Understanding Your Team Read More »
Having been using tradeshow social media for the past few years, I wanted to expand my Post Tradeshow Checklist 401 and detail some of my thoughts. I have to lead this with the idea that people and businesses follow some of the same rules in both the online world and real world. If we apply
Finding People with Trade Show Social Media Read More »
Perhaps a Supermedia online reputation tool can save the corporate reputation. In January of this year, SuperMedia came out of the ashes of Idearc’s bankruptcy filings. You can read about how people feel about the SuperMedia scam or my own personal viewpoint on how leadership at SuperMedia seems to dodge brand/reputation bullets: SuperMedia, Idearc, Verizon,
SuperMedia online reputation management tool… not. Read More »
The topic of online privacy and how you are represented by digital information has been accelerating over the past few years. In the past six months we have seen a sudden increase in speed as companies on all sides struggle to compete for consumer dollars. This can be seen in a variety of instances, but
Online Privacy, Reputation and Identity Read More »
As someone who works with multiple projects and hundreds of social audiences: social network management requires me coordinate a multi-faceted personal brand and engage with hundreds of different conversations. Clients I work with are often in the same boat, especially when I work with executives who need to maintain a “face of the company” and
Social network management, its about relationship perspective Read More »
