I do a lot of in-depth research regarding how digital traffic trends go up and down.
In this article I’m going to give you an eye-opening (and brain stressing) accelerated course in some of the recent changes Google has thrown at us.
There will be three main segments to focus on:
- Google Hummingbird
- Google Keyword Metrics
- Google 2013 Changes
Google Hummingbird seems to be a mix between Google Vulture and Google Swan.
The overall impact of Google Hummingbird could be debated for some time, but according to Google is has already been in operation for a short time and affects roughly 90% of all searches.
What is Google Hummingbird? (Per Robert Hof @ Forbes)
The update, code-named Hummingbird, is the biggest change to the underpinnings of the world’s leading search engine since early 2010, when Google upgraded its algorithm to one it called Caffeine. Google made the change about a month ago, it announced at a press event in the garage of the Menlo Park (Calif.) house where Google started. The event also celebrated the 15th anniversary of Google’s founding, which is tomorrow. bahis tahminleri
The core issue: Continuing Evolution
Google is ALWAYS updating.
According to MOZ.com (a leading search research platform), Google changes its search algorithm around 500 to 600 times per year.
Humminbird isn’t just an algorithm update:
Once you’ve read those, check out this article
For those strategist who want to think about the hidden meaning of things, Bill Slawski has another in-depth article talking about the patents Google has filed around Hummingbird. It isn’t light reading, but when you put on your strategic hat and begin reading through company patents you can begin to highlight gaps between public relations, technical process, future development, and actual search impact.
Sep 26, 2013 … Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers.
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