The consumption of ‘social tv’ around live events is a very interesting scenario in my daily life
(especially when I’m strategizing corporate and live events through our TradeShowSocialMedia.com team.)
Trendrr tracked millions of social media interactions regarding the 2011 MTV Video Music Awards to produce a straight-forward snapshot of basic user data you can discover around live events.
This infographic helps identify social segments of a ‘one time event’ surrounding the award show.
When ‘all was said and done’ – businesses (music groups, record labels, corporate sponsors, etc) who are trying to engage these online audiences need to have a fast acting communication strategy that can be activated at exactly the right time.
An interesting component of the graphic below is that mobile usage was at 48% for this audience demographic.
This type of data is showing us that mobile adoption has taken some niches by storm, and that other industry niches aren’t too far behind.