SYNDICATED MEDIA
In the digital world, anything and everything will end up in places you never expected: copies of white papers will be indexed by search engines, aggregation sites will attempt to categorize your information, and even employee data will reside on hundreds of different sites.
WHY IS IT IMPORTANT
For the past decade it has become generally accepted that having certain information on services like Google and Yahoo exposes your information to internet users who would otherwise have never seen it. When understood properly; every piece of owned, bought, and earned media can be resurrected as syndicated media.
POTENTIAL OPPORTUNITY
Imagine how many advertisements your company has purchased in the last five years that have been covered in dust. Instead of dying and simply becoming a one time cost, business assets can continue to produce exposure, brand, and reputation value.
POTENTIAL RISK
When you information is out there: your information is out there. There are plenty of smart, unsavory individuals who are trying to squat on your digital channel and profit from your information. Examples of such abusive entities include review sites, domain squatters, and third party social networks.
Critical risk areas appear in this segment when you do not take the time to understand the holistic mix of entities affecting your business.
(NOTE: to my knowledge, the definition and silo break-out of “syndicated media” has not been addressed anywhere else. This is a new classification of media that I use for the purpose of educating professionals on media usage.)
huh, useful: marciikeler Twitter case studies showing how it integrates with different types of media http://ow.ly/3a7BY
The Different Types Of Filter Media And What They Do http://www.squidoo.com/the-different-types-of-filter-media-and-what-they-do
The Different Types of Social Media and Using Them to Build a Business http://bit.ly/cPIhgH
Sui Generis–a New York law blog: Social Media for Women Lawyers: There are a number of different types of posts… http://bit.ly/dd17Di
WSJ.com – The Habits of Online Newspaper Readers http://on.wsj.com/dD4AwX – how ppl use different types of media throughout the day
What are the different types of social media and how can they help to build a business? http://tinyurl.com…
What are the different types of social media and how can they help to build a business? http://tinyurl.com/2uj7ulc
Cool story by about and creating an online synagogue – great use of a lot different media types
The Different Types of Social Media and Using Them to Build a Business http://bit.ly/cPIhgH
Different Types of Social Media Tools Build Your Business – http://ow.ly/3cEbN