Over the past decade of working on different online reputation and brand campaigns, I found that I wasn’t happy with the general viewpoint of just understanding how many people clicked on A or B in the search results. I also wasn’t happy with accepting that search results and control of your brand was limited to a singular result or site property.
I always had a handy sheet of information pinned to my wall detailing the metrics involved with the first page of search results. Thus the “web reputation sheet” was born.
This is an on-going and always developing formula. There are actually hundreds of metrics involved in online reputation and brand value, but if you want a place to start from and detail some of the connective ideas with a single sheet of paper… just click on the thumbnail below and download the PDF.