Posts

Understanding Page One Results

It wasn’t that long ago that the concept of searching the web gave a visualization of finding the desired information in a like-minded format with our ‘search term’ at the top of the page and results listed out in a pretty basic format. Every business wants the sacred ‘1st page result’ on search engines (hopefully earning the fabled revenue that comes with it.)

The search engine struggle also became like a big game of poker: some businesses risked everything on the wrong hand only to have search giants such as Google ‘change the game’ on them. This made progress and expertise in winning the game a difficult proposition (when the house knows the players are winning, it wants to change the rules…)

As search engines like Google began indexing more and more information, the format and availability of non-text information became available. The influx of different types of information give search engines a continual excuse to change the game. It leads to a constant shift of how page one results appear; having visual elements inserted into the mix, along with information that was ‘related’ to the search.

Understanding the game

If we take this basic concept and then visualize the fact that people are simply creating millions of pieces of data every single day, search engines have an infinite playground to test different formats and functionality.

The shift of different formats affects the functionality that businesses rely on for promotional and brand exposure. Every shift creates a gap in learning and opportunity. Depending on the nature of your service and profession, how search engines present your information alongside of competitors and related businesses can drastically alter the way you need to coordinate your online presence. Read more

I’m baffled, that doesn’t happen very often.

This is a personal insight post, with little connection to my normal topics. If you feel like reading it to gain a better perspective on my thought process or care to engage in conversation, feel free.  I apologize if the specifics of the situation are vague, but due to confidentiality and relationships I don’t have the luxury of disclosing the problem at this time.

Today I shot coffee out my nose. I wanted to laugh, but it was too painful.

In dealing with executive teams, I give expert level insight to both tactical and strategic questions. I am also usually one of the handful of voices that has the character and professional understanding to ask the really hard questions or the questions that no one knows.

Don’t get me wrong. I am the nicest guy.
I can be casual and personable, but I can also be a hatchet man (disclaimer, I am a Gemini.) Read more

A small, but very significant fact.

The art of perfecting a business is not in changing the way the entire process functions, but to understand how small functions create bit changes across the enterprise.

Case example: when I was at Verizon, one of my success stories was understanding how a very simple task was currently being implemented thousands of times per day by over 3500 workers. With some technical understanding and business application, I managed to shave off a few minutes from the process. Read more