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Local Business Analytics and Digital Metrics

While there are plenty of global business models, the reality is that most people prefer to do business with local providers. When all things are equal we differ to the professionals we can look in the eye and shake hands with…

But that idea isn’t so simple to understand when it comes to the collision of online trends and real world usage…

When someone uses a smart phone to search for nearby services they first have to overcome the extreme bias of marketing dollars that control how ‘not so local’ businesses have bought themselves the lion’s share of exposure. While some search engines have limited ad slots to prevent the search results from being completely dominated by advertising, the bottom end of the ‘natural results’ are equally affected by money being spent optimizing information in a way that other local small and mid-sized businesses are unaware of.

But exposure is simply one metric for a local business…. Read more

Is Groupon becoming a digital Walmart?

Everyone knows I “have a thing” for local search and business metrics. In the past year alone we’ve seen the mega-trend of localized coupons take deep root.

Right now the 800 lb gorilla in the game is Groupon. Groupon has shot ahead of the market by having some fairly substantial investment supporters (substantial in the form of 1.12 billion dollars!) Read more

Social Media or Site Design? Questions to rethink your model.

As part of our on-going work developing leading online business models, several business partners wanted basic site re-design thinking that this would “fix their internet woe”

It doesn’t take too much consideration to realize that most executive teams want several things from the web:

  • Increased traffic
  • More relevant traffic
  • Better exposure on the web
  • More sales

While all of four of these elements are fairly basic, there are dozens of questions that define each one of them. Read more

No Broken Bones with Competitive Intelligence

When the web emerged decades ago, few of us would have realized the sheer volume of information that we would digitally create, share, cultivate, and engage with.

I’m going to tell you how five basic problems demand the need for acting smarter and give some pointers for fixing these basic problems by wrapping them into the way you think about competitive intelligence.

AND

I’m going to do it with a sports metaphor Read more

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.

The bad part… Read more