What is Transmedia? Transmedia is simply a form of storytelling where multiple platforms tie together to tell a common story. A pop-culture and historical example includes television series such as Heroes; where a comic, action figure, web series, and television show all intertwined to tell different portions of the same story. Another good example...
In presenting this topic with many groups and having many conversations with leading industry peers, I have detailed hundreds of different shifts in how we communicate. We are now in the age of instant information gratification where we search for information within our personal and professional networks, seeking to find the singular source of credible...
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