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Strategic Social Media, from Disney with Love.

Two weeks ago I had the privilege of presenting digital media at Disney Interactive in partnership with the Washington Technology Industry Association. As expected, we sold out the event and had a variety of executives from Washington businesses in attendance.

Three of the largest “wrap your mind around it” items are covered on slide three, four, and sixteen (detail below) – along with a partner brainstorm and diagram sheet on slide twenty. The full deck is included below.

SLIDE THREE: Growth of Conversation. Is a simple visual really: from 2007 to 2009 we have seen 342 million conversations grow to 588 million. That percentage shift is noteworthy, but the larger trend to look at is how much of the conversation shifted from being “on site” to “off site”- this is the magic shift that identifies how the audience has seized control of communication channels.

[stextbox id=”info”]Keep in mind: that these users come from all sorts of digital niches. They break the traditional model of communicating with local people, and represent transmission of information across cultural, financial, legal, and geographic borders. [/stextbox] Read more

barryhurd: RT @ceoreputation Should CEOs and Executives use social media http://bit.ly/d92uXl #reputation #ceo

barryhurd: RT @ceoreputation Should CEOs and Executives use social media http://bit.ly/d92uXl #reputation #ceo

View full post on Twitter / barryhurd

Seattle Social Media, a solution to my own workflow

To anyone in the Seattle social media scene, it is no great surprise that I have had personal conversations with hundreds (if not thousands) of like-minded entrepreneurs, business executives and coffee addicts. As someone who has been “in the trenches” of social media since before it was social media,  the massive amount of information and resource tracking skills that are integrated into my business life is pretty massive.

To help streamline my own calendar and prevent schedule conflicts, I decided to revamp my old seattlesocialmedia.com site that was used as a personal test site and provide a useful tool to the community focused around three problems I personally experienced Read more

barryhurd: Free BuzzProfile rep & brand tools – simple and straightforward http://buzzprofile.com #reputation #brand

barryhurd: Free BuzzProfile rep & brand tools – simple and straightforward http://buzzprofile.com #reputation #brand

View full post on Twitter / barryhurd

barryhurd: List of legal resources for startups: http://bit.ly/c1unW5

barryhurd: List of legal resources for startups: http://bit.ly/c1unW5

View full post on Twitter / barryhurd