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MarketMix 2011, Event Pre Game

Join me at MarketMix 2011 Wednesday March 9th. I’ll be co-presenting along with Stuart Jenner from Marketek Consulting Group on the topic of improving your analytics (See full MarketMix 2011 agenda here)

Analytics and paid search should be on every team’s radar. Making assessments can be tough, but using every tool available to you can make all the difference. Great coaches continually gather and review stats on every player, because you have to know what’s working and what adjustments need to be made to your game plan. With optimization, the biggest change from a year ago is the way Google is, in some instances, integrating results from a number of different data sets. Businesses that care about local marketing are most impacted by this. Coach Jenner will cover local ads, local optimization, ads targeted to local sites (PI, Times, blogs) and guerrilla PR techniques for blogs and press.

In this session we will drive into some straight-forward strategies, along with some specific tactics for segmenting your message and refining your target.

In a nutshell, I’m going to

  • push audience members to rethink what areas they are looking at to measure ROI.
  • define segments of social media; including influencers and priority prospects.
  • challenge attendees to establish new models for executive stakeholders to think about.
  • make marketers think outside the box by removing ‘the box’ from the equation.

I’m open to virtual questions and answers both before and after. If you would like to get a specific digital analytics question answered, please feel free to leave a comment below or contact me directly.

You can gain some additional insight on this topic by reviewing some of my other articles:

You can check out a full list of speakers @ MarketMix 2011 here.

Rod Brooks
VP, Chief Marketing Officer
PEMCO Insurance
@NW_mktg_guy

Shannon Burley
VP of Marketing
Seattle Storm
@SeattleStorm

Stephanie Gray
Marketing Manager
Seattle Seahawks/Seattle Sounders FC
@Seahawks
Gregg Greene
Director of Marketing
Seattle Mariners
@TheRealMariners

Porter Gale
VP Marketing
Virgin America
@VirginAmerica

Paul Anderson
Columnist, Speaker
Career Psychology Consultant
@ProLango

See you @ MarketMix 2011 !

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About Barry Hurd

As an experienced chief digital officer, Barry Hurd is the managing director for Epiphany Metrics, a digital business agency offering guidance on complex business processes being affected by new technology trends. He volunteers as strategic director for Social Media Club Seattle, where he promotes ethical and effective utilization of social media for business.

A results oriented business mind, he focuses insight and innovation by applying actionable new media business models. He is an acknowledged leader in online business strategy, thought-leadership, online reputation, and comprehensive business metrics. He can often be found speaking on topics of Entrepreneurship, Marketing, Search Optimization, Digital Analytics, Online Reputation and Competitive Strategy.

He believes in sharing knowledge and applying concepts to real world problems that are justified with functioning business cases, while exploring how like-minded business models apply across regional and industry channels.

He has presented to

  • Disney Interactive
  • TEDx
  • Washington Technology Industry Association (WTIA)
  • DEMO.com
  • Attachmate
  • SecureWorld
  • The University of Washington
  • Wall Street Journal
  • Seattle University
  • Master Builders Association
  • Washington Wine Symposium
  • The Executive Network
  • REI
  • Snohomish, Lake Union, Issaquah & Bellevue Chambers of Commerce
  • Puget Sound Architectural Marketing Council
  • Privacy-Identity-Innovation 2012
  • MIT Enterprise Forums
  • MarketMix 2011
  • BuzzRE Real Estate Conference
  • Guidepoint Global
  • National Auctioneers Association
  • Bigfoot Social Networking Conference
  • ClubCorp
  • CASE Alumni Network
  • National Association of Realtors
  • RIS – Real Estate Magazine
  • Active Agent 2.0
  • Microsoft
  • Social Media Club
  • Chartered Property Casualty Underwriters Society
  • NOWA – Northwest Outdoor Writers Association

Past projects have included

  • The Wall Street Journal
  • REI
  • Washington Technology Industry Association (WTIA)
  • TMP Worldwide
  • DEMO.com
  • Cardiac Science
  • Department of Homeland Security
  • AllRecipes.com
  • TEDxSeattle
  • Monster.com
  • Richard Petty – NASCAR
  • Maveron Venture Capital
  • IDG Communications
  • Devry University
  • Antioch University
  • Ball State University
  • Verizon Superpages
  • TravelClick
  • RIS Media
  • Onvia
  • Intuit

Barry has received press coverage from such sources as the The Wall Street Journal, The Washington Post, Fast Company, Houston Chronicle, Philadelphia Inquirer, St Louis Dispatch, Seattle PI, The Seattle Times, DEMO, Digital Marketing Institute, Better Homes and Gardens, St. Olaf College, Hightable.com, Q13 Fox Seattle, Alltop, TopRank BigList, Social Media Today, Social Media Examiner, MedicalMarcom, Real Estate Magazine, Intent Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (Law.com)

His writing can be read at http://BarryHurd.com , http://tradeshowsocialmedia.com , http://123socialmedia.com

He can also be found Tweeting on @barryhurd @123socialmedia @epiphanymetrics

If you would like to have him speak with your group, business, or association – please check out his keynote speaker page.

You can also reach him through this contact page.