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social media metrics

Social Media Metrics and Site Traffic

A good part of your online strategy revolves around where and when relevant audiences are engaging.

In order to help our own clients at Epiphany Metrics, we’ve collected a variety of data points for a fast way to look through evolving social media metrics and walking those data points through corporate social media training processes.

The audience numbers only reveal one cog (out of hundreds) that executives need to think about when designing an effective social media strategy.

Th following snapshot gives us the June 2012 metrics for Facebook, YouTube, Twitter, Linkedin, and Pinterest. The are hundreds of other social sites and tools that fall into different niches, but these core five are the first layer of conversation for most organizations. Read more

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What is Social Business Intelligence?

Before I can answer the question of “what is social business intelligence?“, we need to think about some of the ramifications of what I’m talking about at an individual level.

The reality of the digital world is that a majority of our actions and relationships have dual lives.

We create information we can comprehend and consider ourselves full participants in, while we also create information that is completely outside of our normal realm of process. Both of these types of information are archived online… all of these digital footprints overlap from sources we actively know about, the sources we subconsciously consider and disregard, and the hundreds of sources we technically never knew about.

The pervasiveness of this digital archive is fairly shocking. A good portion of our society has willingly and unknowingly abandoned many traditional concepts of personal privacy in favor of having easy access to information and being socially connected. Read more