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Social Media Training with the WTIA

Last month I had the opportunity to co-present a social media training session at SecureWorld on the topic of competitive intelligence and social media security with with Lewis McMurran –  VP of Government and External Affairs at the Washington Technology Industry Association ( @lewismcmurran )

This week I’ll be sharing some great insights with Lewis again under the title “When social media meets security — managing risk in a facebooked, twittered and foursquared environment”
-the  session will focus on the risks to your organization as social media tools, strategies and tactics are being widely used to market, message, recruit, sell and more.  (I.E. as more employees and clients use social media, risk accelerates and safeguards tested.) – Check out the previous session recap (link above) to find out what we talked about.

If you have a chance to attend this new session,
it will be this Wednesday evening (12/15)
Seattle at the Attachmate HQ – click here to register
Read more

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more

Employee Social Media, three hurdles to overcome

You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you.
But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but the motivation and education of the employee base.

Employee Social Media ITEM #1

Your communications policy.
To be clear, this is not the policy your company has had for the past five years. Read more

Social Media Strategy – Understanding Your Team

The idea of an effective social media strategy is very complex, yet brutally simple.

Like many challenges, it really has to do with understanding your team.

Everyone has a talent, but not everyone has a perception of what that talent is or how they can grow it into a useful professional skill.

To help understand this thought, consider this example:

You work next to someone for years and they seem to be perfectly capable business people. They show up at meetings on time. They seem to always meet the core duties of the job.

Day after day you become accustomed to this level of professional expectation. Co-worker XYZ becomes a cog. You start losing track of them as having special skills. You think of them in terms of performing a task, over and over again.

Then one day, usually at a holiday office party, the same co-worker casually walks into the room with a guitar and begins to play it.

To your shock and surprise… they are actually really good.

Almost immediately everyone in the party is saying comments like
“holy smokes, I never knew they could do that!”

Question: How many people in your company have hidden talents? Read more

Strategic Social Media, from Disney with Love.

Two weeks ago I had the privilege of presenting digital media at Disney Interactive in partnership with the Washington Technology Industry Association. As expected, we sold out the event and had a variety of executives from Washington businesses in attendance.

Three of the largest “wrap your mind around it” items are covered on slide three, four, and sixteen (detail below) – along with a partner brainstorm and diagram sheet on slide twenty. The full deck is included below.

SLIDE THREE: Growth of Conversation. Is a simple visual really: from 2007 to 2009 we have seen 342 million conversations grow to 588 million. That percentage shift is noteworthy, but the larger trend to look at is how much of the conversation shifted from being “on site” to “off site”- this is the magic shift that identifies how the audience has seized control of communication channels.

[stextbox id=”info”]Keep in mind: that these users come from all sorts of digital niches. They break the traditional model of communicating with local people, and represent transmission of information across cultural, financial, legal, and geographic borders. [/stextbox] Read more