Businesses are struggling with how social media fits within the larger process models they are familiar with. The purpose of this article is to help leadership executives understand the process of cultural shift that occurs when they need to address this very complex question: “do I give my employees access to social media?” This is...
Social media training includes a variety of business impacts outside of the marketing and sales channel.
One of the most common questions I get from both beginning and mid-level SEO’s professionals is how to create a valid SEO site structure. This is a critical portion of understanding how SEO works within the topic of social media integration. As you develop a web presence and a strategy, keep in mind how these...
Last month I had the opportunity to co-present a social media training session at SecureWorld on the topic of competitive intelligence and social media security with with Lewis McMurran - VP of Government and External Affairs at the Washington Technology Industry Association ( @lewismcmurran ) This week I’ll be sharing some great insights with Lewis...
This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it. As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’ To begin to analyze social media and derive...
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