Last week I spent an evening visiting the Seattle Art Museum’s collective display of Michelangelo. The exhibit helped define several concepts I had regarding social media and the elusive hunt for ROI. I decided to write this piece to shed the light on my perspective of looking past the numbers I love so dearly and...
Social media networking is transforming how professionals connect online. A decade ago, businesses needed to form entirely new relationships with one another. It started with an outreach campaign- such as a simple magazine advertisement or shaking a hand at a cocktail party. Over time and multiple interactions, a relationship was created. In the social media...
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