I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration. My...
Over at 123 Social Media I’ve been sharing a good number of strategies and ideas for defining how an organization manages a social media policy that is not only effective, but motivational for the culture of your team. If you need help with creating a social media training or policy framework, drop me a line....
Before 9-11 most people didn’t think of terrorism. Before Facebook most people didn’t think about online privacy. In some situations crisis is the factor that forces us to accept a reality that we do not want to consider. In other situations it takes a massive and overwhelming transition to occur before we begin to consider...
I may be a social media expert myself, but I’m not kidding. “Social media experts are risky business.” Luckily I’m not talking about myself as a social media expert. I’m talking about internal employees within an organization. This article discusses four fundamental problems that internal social media experts have, along with the types of social...
As part of dealing with a number of decision makers in different communication roles I have been covered the core concepts of what social media policies cover. This is not a simple topic. The truth of the matter is that social media policies cover dozens of different business models and processes. These policies also change...
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