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social media metrics  // Posts tagged as "social media metrics"

Social Media Analytics and tracking points of market impact

Social Media Analytics and tracking points of market impact

One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If...

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10 Jun Posted by in Blog, Social Media | 4 comments

I love Starbucks… but…

I love Starbucks… but…

I need to gripe. My below comment that I made on TechFlash really says it all. Fellow Seattle blogger John Cook was covering how a study by Famecount.com put Starbucks as the biggest consumer brand utilizing social media, but the idea just didn’t sit right with me. The most essential part of the disagreement is...

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