One of the most important aspects of using social media revolves around how people use it. To produce valid social media analytics we first have to define social media: Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If...
I need to gripe. My below comment that I made on TechFlash really says it all. Fellow Seattle blogger John Cook was covering how a study by Famecount.com put Starbucks as the biggest consumer brand utilizing social media, but the idea just didn’t sit right with me. The most essential part of the disagreement is...
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