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Applying Social Media for Business

In order to apply social media for business: pull yourself out of the marketing buzz.

This article gives a starting framework for developing a departmental matrix for on-going social media initiatives that is focused on revenue and business goals. It addresses the driving factors of why people make decisions and use certain tools (without focusing on what the specific decision or tool is.)

Social media isn’t the ‘one size fits all’ solution for business.
It isn’t really a solution for business at all.

Social media is an evolution of how people communicate.

We search, we share, we socialize.

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Employee Social Media, three hurdles to overcome

You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you.
But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but the motivation and education of the employee base.

Employee Social Media ITEM #1

Your communications policy.
To be clear, this is not the policy your company has had for the past five years. Read more