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SuperMedia online reputation management tool… not.

Perhaps a Supermedia online reputation tool can save the corporate reputation. In January of this year, SuperMedia came out of the ashes of Idearc’s bankruptcy filings. You can read about how people feel about the SuperMedia scam or my own personal viewpoint on how leadership at SuperMedia seems to dodge brand/reputation bullets: SuperMedia, Idearc, Verizon, GTE? Reputations don’t fade online.

Moving forward six months, SuperMedia seems to be creeping into the reputation management neck of the woods (isn’t everybody?)

As the reputation management space becomes more active, it wasn’t too long before a company like SuperMedia (Idearch/Verizon) came along and tried claiming it. I’m normally not that out-spoken about a new product, but the reality is that this type of corporate entry into a marketplace has a serious risk of damaging a lot of small businesses.

The problem is simple however: large organizations like Supermedia simply don’t understand the online space. I can say this with some level of experience as I spent eight years working within GTE/Verizon Superpages/Idearc (which is now SuperMedia) and have been monitoring the reputation niche for the past five years. Read more

barryhurd: RT @ceoreputation Should CEOs and Executives use social media http://bit.ly/d92uXl #reputation #ceo

barryhurd: RT @ceoreputation Should CEOs and Executives use social media http://bit.ly/d92uXl #reputation #ceo

View full post on Twitter / barryhurd

barryhurd: Free BuzzProfile rep & brand tools – simple and straightforward http://buzzprofile.com #reputation #brand

barryhurd: Free BuzzProfile rep & brand tools – simple and straightforward http://buzzprofile.com #reputation #brand

View full post on Twitter / barryhurd

barryhurd: Interesting take on 1982 reputation crisis with Tylenol http://bit.ly/7NGHTu

barryhurd: Interesting take on 1982 reputation crisis with Tylenol http://bit.ly/7NGHTu

View full post on Twitter / barryhurd

Protecting your reputation

One of the reasons that my research is so intensive is that the very root element of business I appreciate most is reputation. Unfortunately (and fortunately) reputation affects every business element, crossing over dozens of different objectives and dealing with contamination from both personal and professional sources.

Needless to say, it is incredibly complex.

To help detail how many moving pieces it deals with, the following bullet list provides some of the typical classifications these elements fall into. Read more