Posts

Finding People with Trade Show Social Media

Having been using tradeshow social media for the past few years, I wanted to expand my Post Tradeshow Checklist 401 and detail some of my thoughts.

I have to lead this with the idea that people and businesses follow some of the same rules in both the online world and real world.

If we apply search engine ideas to the real world, how people and conversations identify themselves, we can see some interesting connection points. This concept is a fundamental requirement in applying tactical use of tradeshow social media. Each type of person uses different terminology (keywords) to speak, every business has a different product pitch (the excerpt), and the primary goal of most attendees is the find the nugget of wisdom in the clutter (the search.)

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How to write a resume, interactive personal branding 101

How to write a resume? This was once a simple question.

In the past, a resume really had one purpose… to get our information in front of a specific set of eyes (the hiring manager) and detail our work capabilities.

In today’s marketplace we are now faced with having a “digital presence” that is collected from dozens of sources across the web: ranging from news stories, personal updates from social networks, friends placing information about us online (images, video, commentary), and aggregation sites collecting our information.

As a contributor to many executive campaigns over the years, the basis for writing a resume has remained very consistent: create  a bio, a summary, and an impact “selling” statement.
Trim the fat, but ad enough detail to get your introduction made.

Rather than write your own resume, my recommendation to standout for professionals is to have your network write the resume.

How to Write a Resume ?
It is really simple:
take these five questions Read more

Online Reputation, the digital identity

For many readers, it is new frame of mind to realize how the digital and real world are colliding. In my case, I’ve been thinking about this for over a decade.

It was originally a serious set of questions when I was working with TMP Worldwide (and through them Monster.com)

When Monster.com came into existence, it really marked an era when the web became tied to our professional lives. The change didn’t happen overnight. It tooks years and years for recruiters and corporate giants to adopt new ideas, slowly and steadily trying to integrate changing fundamentals of online communication.  Read more