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seattle social media

Seattle News and Social Media

As part of an on-going research study I’ve been monitoring and comparing all sorts of different media sources ranging from public television, stock markets, and local Seattle news.

One of the interesting examples I can share for the local community happens to be the local news scene, an interesting mixture of news and syndication channels that covers multiple television channel partners, dozens of new personalities, hot topics, and both real-world and online syndication channels.

To help connect this with the ‘big picture’ I’m going to work through some of the bullet points I’m researching. This article will open up some “food for thought” and I’ll discuss some of the significance of this type of research and how the process overlaps with other business models.

The three Seattle news stations I chose to include in this review were

10 cost conscious ways to increase online visibility

In the real world, everyone is involved in a start-up.

Whether you are the ‘real deal’ start-up with a half dozen people trying to take over the world or a corporate project team working on the next release, we all have different ‘start-up’ projects that need to get some extra love and attention online.

The following ten items will help you do just that! Read more

Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool?
Listen to the data with focused and tactical opportunity on your mind.

The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the  luxury of forming relationships on a personally managed level.

That isn’t a 100% true anymore.

Ten years ago it was pretty difficult for an outsider to know who was in a circle of friends. A private investigator could have researched where I was and who I met on a daily basis, but the act of knowing who was in my social circle took a tremendous amount of effort to discover, track, and visualize.

Skip ahead to today’s current social experiment and a majority of us  have ‘opted in’ to sharing our social connections. In many cases the act of using tools like Google and Facebook have opened up a Pandora’s box of social data that very few of us understand.

Data researchers like myself can sit down at a keyboard with some advanced computer scripts and draw a picture of an individual, community, or marketplace in a fraction of the time it would have taken ten years ago.

 

Read more

No Broken Bones with Competitive Intelligence

When the web emerged decades ago, few of us would have realized the sheer volume of information that we would digitally create, share, cultivate, and engage with.

I’m going to tell you how five basic problems demand the need for acting smarter and give some pointers for fixing these basic problems by wrapping them into the way you think about competitive intelligence.

AND

I’m going to do it with a sports metaphor Read more