Posts

Marchex, love em or hate em?

As many of my readers and professional contacts know, I’m a stickler for ethics and a big supporter of entrepreneurial ideas (both locally and globally.) I also have a pretty intensive background in using new ideas in the recruiting space… and yet I’m going to step out on a limb and stir the pot a little.

A little background story: Several of my professional contacts are out of work and have asked me to for professional insight and assistance landing a good home. In this personal venture I turned to various job tools ranging from recruiter blogs, twitter headhunters, and the traditional job board.  In my exploration I wandered across a new recruiting pitch from Marchex that I hadn’t seen before.  Read more

Social Media Audience Map and Demographics

Everyone who knows me realizes that I love numbers. To help everyone else in the enjoyment,  I am giving my professional contacts a sneak peek preview of my 2009 third quarter metrics regarding top social media sites and audience demographics.

For purposes of demographic data, variables for such data points are incredibly intense and were primarily deferred to Google’s data repository of browser/site visitors and behavioral analysis. Google has the largest repository of such information and is statistically the most accurate. Additional metrics were pulled from dozens of other sources including Compete, Quantcast, Yahoo, MSN, Alexa and custom research. When outliers created skewed metrics, data was normalized using secondary and tertiary data sources. Read more