Posts

Social Media Audience Map and Demographics

Everyone who knows me realizes that I love numbers. To help everyone else in the enjoyment,  I am giving my professional contacts a sneak peek preview of my 2009 third quarter metrics regarding top social media sites and audience demographics.

For purposes of demographic data, variables for such data points are incredibly intense and were primarily deferred to Google’s data repository of browser/site visitors and behavioral analysis. Google has the largest repository of such information and is statistically the most accurate. Additional metrics were pulled from dozens of other sources including Compete, Quantcast, Yahoo, MSN, Alexa and custom research. When outliers created skewed metrics, data was normalized using secondary and tertiary data sources. Read more

Evolving your business trends… don’t slide down the curve

I apologize if I this article jumps a bit, but I will endeavor to tie it back together…

There is this great statement in the Harvard Business Review that details bullet points of my own thoughts around my eight year old son and an alarming problem in big business:

“When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work, how can you pretend to be competitive?..” Read more