POTENTIAL OPPORTUNITY

What is Earned Media?

EARNED MEDIA This includes “word of mouth” and many public relations efforts, typically focusing on inquisitive niche experts reviewing products or “buzz” around a product. Examples of earned media can be seen with noteworthy actions, causing unforeseen shifts to the market, reaching out to the community, or simply doing something “cool.” WHY IS IT IMPORTANT …

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What is Owned Media?

OWNED MEDIA This includes physical, creative, historical, and intellectual property that the business owns. In the brand space this includes such assets as the brand name and trademark. In the employee space this includes internal communications and customer relations. It also extends into the core business assets: website, signage, letterhead, business cards, production, packaging, and …

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