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What is Earned Media?

EARNED MEDIA
This includes “word of mouth” and many public relations efforts, typically focusing on inquisitive niche experts reviewing products or “buzz” around a product. Examples of earned media can be seen with noteworthy actions, causing unforeseen shifts to the market, reaching out to the community, or simply doing something “cool.”

WHY IS IT IMPORTANT
As earned media is almost always from a third party, it has the side-effect of producing an authentic and transparent message (examples include testimonials and consumer reviews.) Read more