Posts

4 Top Post on 123 Social Media

Some of my best posts go unnoticed by different portions of my readers:this recaps my most popular posts over on 123 Social Media (which is getting a shiny new look as I write this) and details some the best portions.

Example Social Media Policies – this is a collection of over fifty different policies from all over the globe. While reading social media policies doesn’t sound terribly sexy or interesting… reading five to ten different policies from various companies really sheds a light on how professionals see the risk and benefits associated to social media. The originating article of corporate social media policy was also popular (but didn’t get read by 25k+ people)

Social Media for Demographics – this is honestly one of my favorites (I say that with full realization of being a metrics guy…) as was one of the first times enough information was collected in one place to compare some annual numbers from early 2009. Now that the data is somewhat old, the information it contains is an even better benchmark for seeing where trends are moving (it also led to the on-going collection of data that led to the 2010 demographic report.)

101 Twitter Ideas, Tactics, and Strategies – a collection of some of the “best ideas” on the web regarding how to use Twitter. Looking back at the information, I can personally/professionally say I’ve collected over ten of thousands of followers and hundreds of good contacts using the ideas in this article.

Social Media Training, Five Must Read reports for Big Business – if you had to read nothing else about social media, these five whitepapers would be critical assets for any professional. Each one is stuffed with great tidbits of insight and actionable information.

If you have another favorite article, please let me know. I’m basing the above articles on traffic volumes, commentary and web activity.

A small, but very significant fact.

The art of perfecting a business is not in changing the way the entire process functions, but to understand how small functions create bit changes across the enterprise.

Case example: when I was at Verizon, one of my success stories was understanding how a very simple task was currently being implemented thousands of times per day by over 3500 workers. With some technical understanding and business application, I managed to shave off a few minutes from the process. Read more

Search Engine Conquesting, the brand battlefield

This article is originally from August 2007. I decided to dust it off, simply because it was correct two and half years ago and continues to highlight an important trend regarding how search engines and businesses interact online. Once you understand this concept, several other more advanced ideas regarding online reputation and brand management begin to have a clearer picture (such as search reputation and brand value)

ORIGINAL ARTICLE

When most people think of the word “conquesting” they probably think of roman soldiers claiming Europe or Celtic barbarians ravaging peasant villages. While the term may invoke memories of epic stories, it is also beginning to see a revival in the online marketplace. Conquesting in regards to marketing is when a competitor purposely places advertising and brand message side by side with similar businesses. In the real world conquesting has been around for years in grocery stores where like-minded products are side by side or in retail malls where cell phone booths are packed within arms reach of one another. In print media conquesting often took the form of advertisers purposely buying strip ads near larger competitive ads in an attempt to leverage the competitors larger ad. Read more