Posts

AA001992

9 Problems with Marketing Automation Tools

The realizations of how marketing automation tools have changed the perception of the marketing role is very interesting and often becomes hidden by glossy marketing campaigns.

As part of a research project that took many months of work I have narrowed down on several core problems that seem to be eating away at the digital economy in the guise of ‘marketing automation’

This is an on-going analysis of dozens of marketing automation tools that include interviewing end users, studying how they work, and the type of client footprint each tool has.
(If you would like to participate, please leave a comment below or contact me.)

It is based around the fundamental reasons
why someone selected a specific marketing automation tool.

The tools are often selected based on a simple need: drive awareness about a product or service into a conversion funnel that delivers qualified leads, increase profit margins, and on-going growth for the business. Read more

Social Media for Sales (why social intelligence rocks.)

Congratulations, you’ve just found an easy way to find people who can make a difference to your bottom line.

I’m going to give you some incredibly useful tips for using Google and Linkedin to discover rich details about the exact type of person you want to reach out to.

Just keep in mind that you never know what type of information really exists about an individual, community, or business until you do some research.

(This is an example covering some tidbits about Boeing Employee Credit Union.) Read more

EVENT: BuzzRE Portland – technology for the real estate industry – June 3rd

If you are a real estate professional in the Washington / Oregon area, I encourage you to take a day trip to Portland and join me at BuzzRE on June 3rd. This event is a huge steal for anyone in this niche, as a few of the professionals I will be presenting with have some amazing insight to different sections of the “real estate puzzle” and this is the chance to hear it all in one spot.

I will be presenting on the niche of real estate brand and reputation, discussing tactics and strategies for defending professional “real estate” that relates to your business, along with proven methods of driving more business using reputation assets.

BuzzRE includes a variety of other talented speakers that include:

Jeff Turner: Jeff is a serial entrepreneur and a seasoned business executive of 20 plus years. In addition to his role as President at Zeek Interactive, Jeff is the founder and creative force behind Real Estate Shows and widely regarded as one of the foremost experts on social media marketing strategy and execution, and a sought after conference speaker on topics related to emerging technologies.

Dustin Luther: Through 4realz.net Strategies, Dustin helps real estate companies develop internet marketing strategies to better reach their audiences. Ever since he launched one of the first real estate blogs, Rain City Guide, nearly five years ago, he’s been a prominent voice in educating real estate professionals on how to improve their online marketing having been a featured speaker at countless national and local events.

Joel Burslem:  Joel was the founder of the Future of Real Estate Marketing blog which was acquired by Inman News in 2007. Named one of the Top 25 Most Influential Real Estate bloggers in 2007 and 2008, Joel regularly speaks about technology and real estate marketing to audiences across the nation and he is frequently called upon to comment on these subjects by mainstream media like New York Times, BusinessWeek, International Herald Tribune and the Wall Street Journal.