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social media metrics

Social Media Metrics and Site Traffic

A good part of your online strategy revolves around where and when relevant audiences are engaging.

In order to help our own clients at Epiphany Metrics, we’ve collected a variety of data points for a fast way to look through evolving social media metrics and walking those data points through corporate social media training processes.

The audience numbers only reveal one cog (out of hundreds) that executives need to think about when designing an effective social media strategy.

Th following snapshot gives us the June 2012 metrics for Facebook, YouTube, Twitter, Linkedin, and Pinterest. The are hundreds of other social sites and tools that fall into different niches, but these core five are the first layer of conversation for most organizations. Read more

Social Business Job Descriptions suck…

Why read this?

I’ve been doing competitive research on “digitally savvy” companies; one of our basic process points is to review job openings at each company to examine where talent acquisition and business growth is occurring.

All I can really say is that my perception of most employers hiring social media and digital savvy personnel is like watching someone drive off a cliff.

This process has reminded me that human resources really doesn’t know what they don’t know.

What should they know?

As someone who has been innovating digital business models for over fifteen years I am often plagued by thoughts about how poor job descriptions are when it comes to digital innovation and evolving business models.

From a competitive intelligence standpoint a job description can be the detail of what is both right and wrong within an organization.

Human Resources should know how to write a job description, source candidates, and hire talent

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