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Big Data Analytics – 5 ideas to consider

As someone who drives complex ideas through and around dozens of roadblocks, I am often reminded that one of the best ways to help people is simply to highlight the right resources that will eventually transform into knowledge and wisdom.

In one of the most complex areas of my endeavors is the current ‘seizure’ mentality that is stopping the right technology and trends at the appropriate levels. This is especially true of the Big Data conversation that is challenging all levels of business.

Ironically the small and mid-sized business teams are having an easy time gaining traction in understanding the issues that affect their business. The small and medium businesses bring another problem: not having enough Big Data to play with and the budget to bring the expertise to make the initial change.

So the key to think about:

Enterprise Player = focus on tactical and economy of scale.

Small and Mid-sized Business = focus on wisdom of larger data providers.

If you are in an organization that is currently considering a Big Data initiative, please  take a moment to reach this article by John Weathington over at TechRepublic = To get Big Data buy-in, IT should let go of proof of concept …

Once you have had a chance to read it, come back and explore some of these other Big Data articles with the mindset of initiating the process with the right team and executive support in place. The simple reality is that Big Data isn’t an IT issue; it is a game changing opportunity for executive leadership and owners who choose to be nimble.

— ADDITIONAL READING —

Dynamic data analysis the future of big data: Brainmates – ZDNet

Big data isn’t all about beefing up marketing strategies for organisations, according to founder of the product management …

“As a predictive tool, big data can deliver better products, but to effectively achieve this, product managers should use big data to test the questions that have previously been impossible to answer until after the product has gone to market,” he said. “Too often, we are led by what we think we can do and are trapped on those rails, whereas if we imagined the impossible, pretty soon we will find it has already been done elsewhere.”

Can Big Data make government cheaper? – ZDNet (blog)

The movie “Moneyball” celebrated a “Big Data” approach to maximizing returns from investments. Can Big Data do the same for government?…

“Today’s young people – hammered by the Great Recession, the loss of middle class jobs and gridlock in Washington – may take a more pragmatic approach. Stress – like the Great Depression and WWII – seems to focus Americans on solutions rather than ideology.”

Putting a Dollar Value on Big Data Insights – Wired

The Big Data phenomenon produces some mind-boggling statistics, such as the fact that the volume of global data produced doubles every two years. At the University of California at Berkeley, researchers …

” To cite just one example, retail giant Walmart was able to use Big Data analysis to drive a 10%-15% increase in completed online sales for $1 billion in incremental revenue, which is a well-planned ROI using data.”

5 Big Data Projects That Could Impact Your Life – Mashable

GCN argues that the first “big data” software was IBM’s DB2, a database management system it released back in 1983. What’s new is the ability to compile and process everything at such large scale …

“It’s a swanky term for a not-so-sexy concept: the idea that mass amounts of information can be analyzed to find hidden patterns, buried beneath terabytes of numbers, in Facebook posts,Google searches and Amazon purchases. These patterns can predict social trends and, in some cases, reengineer the way we live.”

 

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Competitive SEO and mapping the digital world

You probably have some hefty goals for 2011… and one of those probably has something to do about ‘becoming rich and famous’ online.

To help move towards that goal, I want to share some ideas about the basic mindset you need to have regarding where your online presence is heading in 2011. A key item to consider is what competitive SEO can do for your business. There are A LOT of pitfalls and mistakes you can make, so cutting corners during the training and strategy part is a big mistake.

Lets think about your “competition” for a moment. Read more

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more