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LS019387

Competitive Research Tools & Tips

Competitive research isn’t just for major corporations

There are hundreds of competitive research tools out there that provide *FREE* insight to what you should be doing as a business.

This article is going to go through a few of my favorite free tools. If you have any questions about how to apply them, please make sure to zip me off an e-mail or leave a comment below.

As an example for this article I am going to use the Samsung Galaxy S4 product launch.

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Online Market Intelligence – using online data to explore growth opportunities

Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy.

In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan, equipment, and team must be ready to take action in order to “ride the wave.”

To help visualize this statement I’m going to use information from Google to examine how different events played out over the course of each year through 2007 to 2011. This data is going to give me some insight to where I’m going to plan my own interaction using online market intelligence. Read more