Posts

6 obstacles that prevent social business ROI

If you are in a larger business, I hope this article gives insight to why there are certain broken processes at both the organizational and market level.

It talks about the fundamental flaws that inhibit organizations from utilizing talent that can do amazing things for your organization.

It can be a little bit like space exploration

If we gauged the NASA program by the number of successful launches we’ve had,

the metric would be not only meaningless, but fundamentally broken.

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Social Media Audience Map and Demographics

Everyone who knows me realizes that I love numbers. To help everyone else in the enjoyment,  I am giving my professional contacts a sneak peek preview of my 2009 third quarter metrics regarding top social media sites and audience demographics.

For purposes of demographic data, variables for such data points are incredibly intense and were primarily deferred to Google’s data repository of browser/site visitors and behavioral analysis. Google has the largest repository of such information and is statistically the most accurate. Additional metrics were pulled from dozens of other sources including Compete, Quantcast, Yahoo, MSN, Alexa and custom research. When outliers created skewed metrics, data was normalized using secondary and tertiary data sources. Read more