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Employee Social Media, three hurdles to overcome

You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you.
But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but the motivation and education of the employee base.

Employee Social Media ITEM #1

Your communications policy.
To be clear, this is not the policy your company has had for the past five years. Read more

I love Starbucks… but…

I need to gripe. My below comment that I made on TechFlash really says it all.

Fellow Seattle blogger John Cook was covering how a study by Famecount.com put Starbucks as the biggest consumer brand utilizing social media, but the idea just didn’t sit right with me.

The most essential part of the disagreement is the conclusion “social media works” for them. Knowing how many larger organizations are dealing with the social media evolution crisis, I am fully aware of good dollars being thrown into the chaos simply for organizations to claim superiority in a virtual game of monopoly with little (or no) revenue driving result.

[stextbox id=”info”]“It is interesting to see established offline brands perform so strongly,” Famecount founder Daniel Dearlove wrote in a summary of the rankings. “This highlights the growing importance of social media in wider marketing campaigns, as well as the applicability of these channels to established brands[/stextbox]

My commentary is simple:

While I love Starbucks (heaven knows I drink enough coffee from them), I think this has an entirely different message about social media working (or not working) for them.

Without understanding the massive amounts of budget being thrown into these campaigns and the results they are mustering, the numbers in this type of scoring are entirely flawed.

The fact that Starbucks (a retail chain with in-person locations and lots of contained foot traffic) is compared to Skittles (who has no in-person locations and shares foot traffic with 500 other candy brands) shows how entirely off the comparison points are.

Have the millions (or tens of millions) in marketing dollars supporting the digital effort paid off? It costs A LOT of money to brand signs, cup holders, gift cards, coffee cups, CDs, WIFI entry points, tradeshows, speaking engagements, etc, etc.

Enterprise Social Media training from entrepreneurs

Mark Tamis has a good breakdown of social CRM “Your competitive advantage will be your Customer Base and their ability to advocate your company and persuade their peers to do business with you.”

I believe another core advantage will be organizations that redefine the term “employee asset” to include social assets. Every single employee or contributor to a project has the ability to support both internal and external ideas with a network of 50 to 1000 individuals. Understanding that as an organization grows in size, the multiple layers of departments and business niches creates hundreds of different customer silos internally and externally.

Within this framework we can use basic examples: employees become leaders, leaders become employees, family members become thought-catalysts, friends become survey groups. Read more