Posts

Competitive Research Tools & Tips

Competitive research isn’t just for major corporations

There are hundreds of competitive research tools out there that provide *FREE* insight to what you should be doing as a business.

This article is going to go through a few of my favorite free tools. If you have any questions about how to apply them, please make sure to zip me off an e-mail or leave a comment below.

As an example for this article I am going to use the Samsung Galaxy S4 product launch.

*************** Read more

Finding People with Trade Show Social Media

Having been using tradeshow social media for the past few years, I wanted to expand my Post Tradeshow Checklist 401 and detail some of my thoughts.

I have to lead this with the idea that people and businesses follow some of the same rules in both the online world and real world.

If we apply search engine ideas to the real world, how people and conversations identify themselves, we can see some interesting connection points. This concept is a fundamental requirement in applying tactical use of tradeshow social media. Each type of person uses different terminology (keywords) to speak, every business has a different product pitch (the excerpt), and the primary goal of most attendees is the find the nugget of wisdom in the clutter (the search.)

Read more