Posts

Video Editing Tools on a Budget

As a follow-up to my equipment list to what is in my HD mobile video kit, I wanted to discuss some of the affordable video software that is available.

I use every tool on this list. Some of them don’t fit my exact needs as an individual (but they do fit client needs.)

[stextbox id=”info”]To give an idea of my experience with tools like this, I also use some higher end video software such as Adobe After Effects, Premiere, and Lightwave. All of these higher end tools are great, but unless you do video work every day it is hard to justify spending thousands of dollars in software.[/stextbox]

So here are some of my favorite budget video editing tools broken into three segments: desktop software, online tools, and iPad/Touch apps.
These tools range from $2 to $150. Read more

Reputation Management and work life balance

I was prompted by a friend to answer a question regarding reputation management on Quora.com. A lot of my personal and professional connections have asked me this question, but I didn’t walk them through some of the social details included in my answer below.

This is the ‘softer’ side of reputation management. It isn’t about SEO, RSS feeds, or API data. It is about the cultural and social side of reputation management: the part that affects how our private and professional lives interact.

The original question:

It’s not personal it’s business…or is it: Has social media eliminated the existence of ‘Strictly Professional’ relationships?
Social media has comfortably melded (or dangerously blurred) the boundaries between professional & personal environments. Has this caused one’s personal life to become an integrated part of one’s professional persona?

Read more

Understanding Page One Results

It wasn’t that long ago that the concept of searching the web gave a visualization of finding the desired information in a like-minded format with our ‘search term’ at the top of the page and results listed out in a pretty basic format. Every business wants the sacred ‘1st page result’ on search engines (hopefully earning the fabled revenue that comes with it.)

The search engine struggle also became like a big game of poker: some businesses risked everything on the wrong hand only to have search giants such as Google ‘change the game’ on them. This made progress and expertise in winning the game a difficult proposition (when the house knows the players are winning, it wants to change the rules…)

As search engines like Google began indexing more and more information, the format and availability of non-text information became available. The influx of different types of information give search engines a continual excuse to change the game. It leads to a constant shift of how page one results appear; having visual elements inserted into the mix, along with information that was ‘related’ to the search.

Understanding the game

If we take this basic concept and then visualize the fact that people are simply creating millions of pieces of data every single day, search engines have an infinite playground to test different formats and functionality.

The shift of different formats affects the functionality that businesses rely on for promotional and brand exposure. Every shift creates a gap in learning and opportunity. Depending on the nature of your service and profession, how search engines present your information alongside of competitors and related businesses can drastically alter the way you need to coordinate your online presence. Read more

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more

Background Checks Part II – discrimination, privacy, accuracy and compliance

As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with.

In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional lives to create harmony and goodwill in our conversation.

Using myself as a personal example: I am the person who can have almost any conversation on almost any topic. I have a thick skin that is supported by a multi-faceted personality with humor, morality, and respect at its core. I have had the benefit of dealing with life and death crisis situations, personal tragedy, and industry changing business problems. With that said, I can talk to almost anyone on any subject.I know when to admit to things I do not know, and when to ask the hard questions.

The social media world creates a strange track history of my interactions with these conversations. I have a personal poetry site that doesn’t have a thing to do with my business life, and like every other person: my friends have a myriad of personal beliefs ranging from extreme religion to activism.

With such a varied personal and professional background, the web audience at large could dig into any particular silo and eventually find something they do not agree with… but they can also see a breadth of experience. Read more