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Background Checks Part II – discrimination, privacy, accuracy and compliance

As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with.

In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional lives to create harmony and goodwill in our conversation.

Using myself as a personal example: I am the person who can have almost any conversation on almost any topic. I have a thick skin that is supported by a multi-faceted personality with humor, morality, and respect at its core. I have had the benefit of dealing with life and death crisis situations, personal tragedy, and industry changing business problems. With that said, I can talk to almost anyone on any subject.I know when to admit to things I do not know, and when to ask the hard questions.

The social media world creates a strange track history of my interactions with these conversations. I have a personal poetry site that doesn’t have a thing to do with my business life, and like every other person: my friends have a myriad of personal beliefs ranging from extreme religion to activism.

With such a varied personal and professional background, the web audience at large could dig into any particular silo and eventually find something they do not agree with… but they can also see a breadth of experience. Read more

Profanity and social media

To anyone who has met me, it probably doesn’t surprise you that I read a massive amount of information online every day. Today I came to the topic of using profanity as a leadership tool, reviewing sources around President Obama and Yahoo CEO Carol Bartz.

As a social media professional (AKA writer, speaker, videographer, tweeter) , I am constantly reviewing how individuals use different forms of media to distribute messages.

Technology is so inherently tied to us that it doesn’t take the act of publishing a book or being interviewed to have profanity be connected with your name or organization. In fact all we have to do is look at the casual restaurant table talk happening around the world and we find ourselves being transmitted to the world.

Sometimes this is by choice: we carry netbooks, cell phones, digital cameras and associate ourselves with people who carry the same.

Sometimes it is not by choice: Everyone carries a cell phone capable of being your best friend or enemy today. Read more

Post Trade Show Checklist 401

After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level.

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

You have one chance to make a first impression,
and a lifetime of follow-up to make it real.

It is up to you to make an impact,
remind them who you are, and make the sale.

Read more

social-analysis-influencer-reports

Three degrees of separation, the new influencer model PT I

I hope you have a minute to grasp this concept and take the time to read through. If you have any questions regarding the concepts behind it, please comment below. You can also follow me @barryhurd on Twitter.

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In working with our existing influencer analysis service, I wanted to share some insight to how digital communications are changing our lives. As individuals each of us has excelled beyond singular data points. In the wired web, our technology has moved beyond our inherent physical ability to connect with other individuals and has  accelerated us into connecting with hundreds or thousands of people.

Many of us have heard the phrase “six degrees of separation” – per Wikipedia: (also referred to as the “Human Web”) refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth. Read more

Protecting your reputation

One of the reasons that my research is so intensive is that the very root element of business I appreciate most is reputation. Unfortunately (and fortunately) reputation affects every business element, crossing over dozens of different objectives and dealing with contamination from both personal and professional sources.

Needless to say, it is incredibly complex.

To help detail how many moving pieces it deals with, the following bullet list provides some of the typical classifications these elements fall into. Read more