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SMAC-social-mobile-analytics-cloud

Social Business Job Descriptions suck…

Why read this?

I’ve been doing competitive research on “digitally savvy” companies; one of our basic process points is to review job openings at each company to examine where talent acquisition and business growth is occurring.

All I can really say is that my perception of most employers hiring social media and digital savvy personnel is like watching someone drive off a cliff.

This process has reminded me that human resources really doesn’t know what they don’t know.

What should they know?

As someone who has been innovating digital business models for over fifteen years I am often plagued by thoughts about how poor job descriptions are when it comes to digital innovation and evolving business models.

From a competitive intelligence standpoint a job description can be the detail of what is both right and wrong within an organization.

Human Resources should know how to write a job description, source candidates, and hire talent

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6 obstacles that prevent social business ROI

If you are in a larger business, I hope this article gives insight to why there are certain broken processes at both the organizational and market level.

It talks about the fundamental flaws that inhibit organizations from utilizing talent that can do amazing things for your organization.

It can be a little bit like space exploration

If we gauged the NASA program by the number of successful launches we’ve had,

the metric would be not only meaningless, but fundamentally broken.

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Social Media Infographic – Social Business Breakdown

While I appreciate the metrics being detailed in this social media infographic about social business, I am still troubled by the fact that marketing and public relations teams are claiming ownership of social business elements due to the  cross-over of social media and communication campaigns.

I’d like this chart a lot more if there was one basic change to this phrase:

In a fully collaborative social organization, there is a Social Media Center of Excellence (COE) that reports into corporate marketing.

I believe it should say:

In a fully collaborative social organization, there is a Digital Innovation Center of Excellence (COE) that reports into executive leadership.

The reality is that social media is not social business. Social media is included in a number of business areas within a social business model, but the ring leader of 15+ departments has never been marketing (or IT, Legal, HR, etc) and the process points of social business should be addressed at the top most level of the organization.

One of the largest shifts to ‘social media’ over the next few years will be the adoption and integration of social trends and technologies across the entire business structure. We will see more and more elements of mobile, cloud, human resources, talent acquisition, and knowledge transfer take a ‘fair share’ of the social buzz away from marketing.

To give any one sub-group control of the social business strategy is a sure fire way to eliminate ROI and business benefits in other operational silos.

 

social-business-infographic

Graphic created by onlinemba.com

Click here to see more social media infographics.