Posts

PII 2012 – Brand Reputation: The Role of Privacy in Communication

I’m looking forward to moderating a panel at the Privacy Innovation Identity
conference( PII 2012 ) next week.

Join our panel on Tuesday the 15th to hear a great conversation and engage the experts.

Brand Reputation: The Role of Privacy in Communications

•    Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd
•    Mary Ludloff (Linkedin), VP, Marketing, PatternBuilders @mludloff
•    Leigh Nakanishi (Linkedin), Privacy and Security Strategist, Edelman @LeighNakanishi
•    Mike Whitmore (Linkedin), President, Fresh Consulting @MikeWhitmore Read more

10 cost conscious ways to increase online visibility

In the real world, everyone is involved in a start-up.

Whether you are the ‘real deal’ start-up with a half dozen people trying to take over the world or a corporate project team working on the next release, we all have different ‘start-up’ projects that need to get some extra love and attention online.

The following ten items will help you do just that! Read more

Is Local Marketing Dying?

It seems as though a bunch of headlines in the online marketing arena say that local marketing is the ‘next big thing’

But is it? Really?

Local marketing may be a required bit of business… but the end result is that the hype behind local marketing and the reality of local marketing are two different things.

The simple fact is that there have been some pretty massive efforts to lay claim to the local marketing category for decades.

Originally ‘local marketing’ was primarily owned by the yellow pages and traditional directory advertising. Newspaper, radio, and television also had a sizable chunk of local market share. Read more

Social Media or Site Design? Questions to rethink your model.

As part of our on-going work developing leading online business models, several business partners wanted basic site re-design thinking that this would “fix their internet woe”

It doesn’t take too much consideration to realize that most executive teams want several things from the web:

  • Increased traffic
  • More relevant traffic
  • Better exposure on the web
  • More sales

While all of four of these elements are fairly basic, there are dozens of questions that define each one of them. Read more

Background Checks Part II – discrimination, privacy, accuracy and compliance

As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with.

In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional lives to create harmony and goodwill in our conversation.

Using myself as a personal example: I am the person who can have almost any conversation on almost any topic. I have a thick skin that is supported by a multi-faceted personality with humor, morality, and respect at its core. I have had the benefit of dealing with life and death crisis situations, personal tragedy, and industry changing business problems. With that said, I can talk to almost anyone on any subject.I know when to admit to things I do not know, and when to ask the hard questions.

The social media world creates a strange track history of my interactions with these conversations. I have a personal poetry site that doesn’t have a thing to do with my business life, and like every other person: my friends have a myriad of personal beliefs ranging from extreme religion to activism.

With such a varied personal and professional background, the web audience at large could dig into any particular silo and eventually find something they do not agree with… but they can also see a breadth of experience. Read more