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Entrepreneur Tips from Humpty Dumpty

There are very few things that make me sad, but one is watching the perpetual tailspin of an entrepreneurial group or individual.

If you are part of an entrepreneurial endeavor, you probably owe it to yourself to read this.
There are some important entrepreneur tips to absorb.

When I left the typical corporate grind working for a Fortune 50, one of my goals was to help others succeed, to push further, go farther, and find something bigger for themselves.

In many cases I have succeeded. Read more

Local Business Analytics and Digital Metrics

While there are plenty of global business models, the reality is that most people prefer to do business with local providers. When all things are equal we differ to the professionals we can look in the eye and shake hands with…

But that idea isn’t so simple to understand when it comes to the collision of online trends and real world usage…

When someone uses a smart phone to search for nearby services they first have to overcome the extreme bias of marketing dollars that control how ‘not so local’ businesses have bought themselves the lion’s share of exposure. While some search engines have limited ad slots to prevent the search results from being completely dominated by advertising, the bottom end of the ‘natural results’ are equally affected by money being spent optimizing information in a way that other local small and mid-sized businesses are unaware of.

But exposure is simply one metric for a local business…. Read more

No Broken Bones with Competitive Intelligence

When the web emerged decades ago, few of us would have realized the sheer volume of information that we would digitally create, share, cultivate, and engage with.

I’m going to tell you how five basic problems demand the need for acting smarter and give some pointers for fixing these basic problems by wrapping them into the way you think about competitive intelligence.

AND

I’m going to do it with a sports metaphor Read more

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more

Employee Social Media, three hurdles to overcome

You want to take advantage of all the new forms of employee social media. You want your staff to be motivated to create results that work for you.
But first you have to overcome a few internal challenges… the main problems of employee social media are not centered around the platforms or the technology, but the motivation and education of the employee base.

Employee Social Media ITEM #1

Your communications policy.
To be clear, this is not the policy your company has had for the past five years. Read more

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Hello.  My name is Barry Hurd.

I’m a digital professional that mixes evolving business models with new ways of getting things done.

I have expert level skills in things like competitive intelligence, cyber security, social network analysis, search optimization and SMAC (social mobile analytics cloud.)

I use data to establish points of interaction between services, products and relationships. It allows customers and employees to work with the full potential of the group to establish stronger businesses, effective strategies and long lasting solutions.

I’ve had the pleasure to work on some amazing projects…

Trusted by Top Brands, Digital Agencies & Business Leaders:

I’m the guy who elaborates on how your business model can move forward using emerging technologies.