Posts

40+ Online Competitive Intelligence Tools

Rather than go into how you do online competitive intelligence, I’m just going to run through a free list of tools that have earned themselves and honorable mention here and give you some awesome tidbits for finding information online.

I review competitive information on a daily basis; Ihave to warn you that its a lot of information.

Don’t be afraid of simply sitting down and playing with one or two tools a week and seeing what you come up with. The real magic begins to happen when you start discovering that one tool provides the secret ingredient to turbo-charge the next tool.

Every tool on this list is free. Read more

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more