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social media metrics

Social Media Metrics and Site Traffic

A good part of your online strategy revolves around where and when relevant audiences are engaging.

In order to help our own clients at Epiphany Metrics, we’ve collected a variety of data points for a fast way to look through evolving social media metrics and walking those data points through corporate social media training processes.

The audience numbers only reveal one cog (out of hundreds) that executives need to think about when designing an effective social media strategy.

Th following snapshot gives us the June 2012 metrics for Facebook, YouTube, Twitter, Linkedin, and Pinterest. The are hundreds of other social sites and tools that fall into different niches, but these core five are the first layer of conversation for most organizations. Read more

PII 2012 – Brand Reputation: The Role of Privacy in Communication

I’m looking forward to moderating a panel at the Privacy Innovation Identity
conference( PII 2012 ) next week.

Join our panel on Tuesday the 15th to hear a great conversation and engage the experts.

Brand Reputation: The Role of Privacy in Communications

•    Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd
•    Mary Ludloff (Linkedin), VP, Marketing, PatternBuilders @mludloff
•    Leigh Nakanishi (Linkedin), Privacy and Security Strategist, Edelman @LeighNakanishi
•    Mike Whitmore (Linkedin), President, Fresh Consulting @MikeWhitmore Read more

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About Barry Hurd

As an experienced chief digital officer, Barry Hurd is the managing director for Epiphany Metrics, a digital business agency offering guidance on complex business processes being affected by new technology trends. He volunteers as strategic director for Social Media Club Seattle, where he promotes ethical and effective utilization of social media for business.

A results oriented business mind, he focuses insight and innovation by applying actionable new media business models. He is an acknowledged leader in online business strategy, thought-leadership, online reputation, and comprehensive business metrics. He can often be found speaking on topics of Entrepreneurship, Marketing, Search Optimization, Digital Analytics, Online Reputation and Competitive Strategy.

He believes in sharing knowledge and applying concepts to real world problems that are justified with functioning business cases, while exploring how like-minded business models apply across regional and industry channels.

He has presented to

  • Disney Interactive
  • TEDx
  • Washington Technology Industry Association (WTIA)
  • DEMO.com
  • Attachmate
  • SecureWorld
  • The University of Washington
  • Wall Street Journal
  • Seattle University
  • Master Builders Association
  • Washington Wine Symposium
  • The Executive Network
  • REI
  • Snohomish, Lake Union, Issaquah & Bellevue Chambers of Commerce
  • Puget Sound Architectural Marketing Council
  • Privacy-Identity-Innovation 2012
  • MIT Enterprise Forums
  • MarketMix 2011
  • BuzzRE Real Estate Conference
  • Guidepoint Global
  • National Auctioneers Association
  • Bigfoot Social Networking Conference
  • ClubCorp
  • CASE Alumni Network
  • National Association of Realtors
  • RIS – Real Estate Magazine
  • Active Agent 2.0
  • Microsoft
  • Social Media Club
  • Chartered Property Casualty Underwriters Society
  • NOWA – Northwest Outdoor Writers Association

Past projects have included

  • The Wall Street Journal
  • REI
  • Washington Technology Industry Association (WTIA)
  • TMP Worldwide
  • DEMO.com
  • Cardiac Science
  • Department of Homeland Security
  • AllRecipes.com
  • TEDxSeattle
  • Monster.com
  • Richard Petty – NASCAR
  • Maveron Venture Capital
  • IDG Communications
  • Devry University
  • Antioch University
  • Ball State University
  • Verizon Superpages
  • TravelClick
  • RIS Media
  • Onvia
  • Intuit

Barry has received press coverage from such sources as the The Wall Street Journal, The Washington Post, Fast Company, Houston Chronicle, Philadelphia Inquirer, St Louis Dispatch, Seattle PI, The Seattle Times, DEMO, Digital Marketing Institute, Better Homes and Gardens, St. Olaf College, Hightable.com, Q13 Fox Seattle, Alltop, TopRank BigList, Social Media Today, Social Media Examiner, MedicalMarcom, Real Estate Magazine, Intent Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (Law.com)

His writing can be read at http://BarryHurd.com , http://tradeshowsocialmedia.com , http://123socialmedia.com

He can also be found Tweeting on @barryhurd @123socialmedia @epiphanymetrics

If you would like to have him speak with your group, business, or association – please check out his keynote speaker page.

You can also reach him through this contact page.