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MyRagan: social media and legal?

This post is in regards to a question @ MyRagan “Can Legal, communicators reach accord on social media?” (read article)

This is a very complex question, mostly formed by the understanding that legal and communication operate under two entirely different models. For the most part, legal is a risk based model and communications are an opportunity model. While segments of channel occasionally have similar goals, they rarely agree on much of anything.

The only real time that legal and communicators will connect is when the two niches reach a like-minded adoption point.

Right now communicators are being thrust through a speedy evolution. I’m sure many would say they are “hanging on to a rocket for one hell of a ride”

Lawyers are often 18 to 36 months behind the rocket, watching as it shoots into the sky and pondering the thought “what are we going to do about all this smoke?” Read more

I’m baffled, that doesn’t happen very often.

This is a personal insight post, with little connection to my normal topics. If you feel like reading it to gain a better perspective on my thought process or care to engage in conversation, feel free.  I apologize if the specifics of the situation are vague, but due to confidentiality and relationships I don’t have the luxury of disclosing the problem at this time.

Today I shot coffee out my nose. I wanted to laugh, but it was too painful.

In dealing with executive teams, I give expert level insight to both tactical and strategic questions. I am also usually one of the handful of voices that has the character and professional understanding to ask the really hard questions or the questions that no one knows.

Don’t get me wrong. I am the nicest guy.
I can be casual and personable, but I can also be a hatchet man (disclaimer, I am a Gemini.) Read more

A small, but very significant fact.

The art of perfecting a business is not in changing the way the entire process functions, but to understand how small functions create bit changes across the enterprise.

Case example: when I was at Verizon, one of my success stories was understanding how a very simple task was currently being implemented thousands of times per day by over 3500 workers. With some technical understanding and business application, I managed to shave off a few minutes from the process. Read more

Search Engine Conquesting, the brand battlefield

This article is originally from August 2007. I decided to dust it off, simply because it was correct two and half years ago and continues to highlight an important trend regarding how search engines and businesses interact online. Once you understand this concept, several other more advanced ideas regarding online reputation and brand management begin to have a clearer picture (such as search reputation and brand value)

ORIGINAL ARTICLE

When most people think of the word “conquesting” they probably think of roman soldiers claiming Europe or Celtic barbarians ravaging peasant villages. While the term may invoke memories of epic stories, it is also beginning to see a revival in the online marketplace. Conquesting in regards to marketing is when a competitor purposely places advertising and brand message side by side with similar businesses. In the real world conquesting has been around for years in grocery stores where like-minded products are side by side or in retail malls where cell phone booths are packed within arms reach of one another. In print media conquesting often took the form of advertisers purposely buying strip ads near larger competitive ads in an attempt to leverage the competitors larger ad. Read more