Businesses are struggling with how social media fits within the larger process models they are familiar with. The purpose of this article is to help leadership executives understand the process of cultural shift that occurs when they need to address this very complex question:
“do I give my employees access to social media?”
This is a pretty big issue. In previous articles about social media policy and social media guidelines I detailed some ramifications around the decision. It really isn’t if they should have access, but how they access it and why.
For executive teams these decisions almost always revolve around statements of ROI and profitability.