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Strategic Social Media, from Disney with Love.

Two weeks ago I had the privilege of presenting digital media at Disney Interactive in partnership with the Washington Technology Industry Association. As expected, we sold out the event and had a variety of executives from Washington businesses in attendance.

Three of the largest “wrap your mind around it” items are covered on slide three, four, and sixteen (detail below) – along with a partner brainstorm and diagram sheet on slide twenty. The full deck is included below.

SLIDE THREE: Growth of Conversation. Is a simple visual really: from 2007 to 2009 we have seen 342 million conversations grow to 588 million. That percentage shift is noteworthy, but the larger trend to look at is how much of the conversation shifted from being “on site” to “off site”- this is the magic shift that identifies how the audience has seized control of communication channels.

[stextbox id=”info”]Keep in mind: that these users come from all sorts of digital niches. They break the traditional model of communicating with local people, and represent transmission of information across cultural, financial, legal, and geographic borders. [/stextbox] Read more

social-analysis-influencer-reports

Three degrees of separation, the new influencer model PT I

I hope you have a minute to grasp this concept and take the time to read through. If you have any questions regarding the concepts behind it, please comment below. You can also follow me @barryhurd on Twitter.

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In working with our existing influencer analysis service, I wanted to share some insight to how digital communications are changing our lives. As individuals each of us has excelled beyond singular data points. In the wired web, our technology has moved beyond our inherent physical ability to connect with other individuals and has  accelerated us into connecting with hundreds or thousands of people.

Many of us have heard the phrase “six degrees of separation” – per Wikipedia: (also referred to as the “Human Web”) refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth. Read more

Start-up tips, venture funding 101

I don’t talk too much about the business of making businesses: but having been through the hurdles a few times and having sat on almost every side of the table, I wanted to share some of my lessons learned.

First off… money is nice, but it isn’t the end goal of venture capital or growing a gigantic business. The experience and talent VC’s can bring to a start-up can be immense (or completely void) and the biggest asset usually becomes the investor’s network.

So from my viewpoint, the three main assets in order of importance: