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PII 2012 – Brand Reputation: The Role of Privacy in Communication

I’m looking forward to moderating a panel at the Privacy Innovation Identity
conference( PII 2012 ) next week.

Join our panel on Tuesday the 15th to hear a great conversation and engage the experts.

Brand Reputation: The Role of Privacy in Communications

•    Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd
•    Mary Ludloff (Linkedin), VP, Marketing, PatternBuilders @mludloff
•    Leigh Nakanishi (Linkedin), Privacy and Security Strategist, Edelman @LeighNakanishi
•    Mike Whitmore (Linkedin), President, Fresh Consulting @MikeWhitmore Read more

Social Media or Site Design? Questions to rethink your model.

As part of our on-going work developing leading online business models, several business partners wanted basic site re-design thinking that this would “fix their internet woe”

It doesn’t take too much consideration to realize that most executive teams want several things from the web:

  • Increased traffic
  • More relevant traffic
  • Better exposure on the web
  • More sales

While all of four of these elements are fairly basic, there are dozens of questions that define each one of them. Read more

Competitive SEO and mapping the digital world

You probably have some hefty goals for 2011… and one of those probably has something to do about ‘becoming rich and famous’ online.

To help move towards that goal, I want to share some ideas about the basic mindset you need to have regarding where your online presence is heading in 2011. A key item to consider is what competitive SEO can do for your business. There are A LOT of pitfalls and mistakes you can make, so cutting corners during the training and strategy part is a big mistake.

Lets think about your “competition” for a moment. Read more

Understanding Page One Results

It wasn’t that long ago that the concept of searching the web gave a visualization of finding the desired information in a like-minded format with our ‘search term’ at the top of the page and results listed out in a pretty basic format. Every business wants the sacred ‘1st page result’ on search engines (hopefully earning the fabled revenue that comes with it.)

The search engine struggle also became like a big game of poker: some businesses risked everything on the wrong hand only to have search giants such as Google ‘change the game’ on them. This made progress and expertise in winning the game a difficult proposition (when the house knows the players are winning, it wants to change the rules…)

As search engines like Google began indexing more and more information, the format and availability of non-text information became available. The influx of different types of information give search engines a continual excuse to change the game. It leads to a constant shift of how page one results appear; having visual elements inserted into the mix, along with information that was ‘related’ to the search.

Understanding the game

If we take this basic concept and then visualize the fact that people are simply creating millions of pieces of data every single day, search engines have an infinite playground to test different formats and functionality.

The shift of different formats affects the functionality that businesses rely on for promotional and brand exposure. Every shift creates a gap in learning and opportunity. Depending on the nature of your service and profession, how search engines present your information alongside of competitors and related businesses can drastically alter the way you need to coordinate your online presence. Read more