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Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients

If you want a helpful tip on proving social media ROI and developing a business model with online competitive intelligence, keep reading!

This article is going to detail a fundamental insight to using Twitter analysis to create sets of priceless data that can be used for marketing, sales, product development, and future strategy. Read more

Online Market Intelligence – using online data to explore growth opportunities

Regardless of what you are trying to do, the essence of when you do it is often one of the most critical elements of a successful strategy.

In the stock market world I would refer to the saying “buy low, sell high” and remind you that there are critical points in time that your plan, equipment, and team must be ready to take action in order to “ride the wave.”

To help visualize this statement I’m going to use information from Google to examine how different events played out over the course of each year through 2007 to 2011. This data is going to give me some insight to where I’m going to plan my own interaction using online market intelligence. Read more

Social Media for Sales (why social intelligence rocks.)

Congratulations, you’ve just found an easy way to find people who can make a difference to your bottom line.

I’m going to give you some incredibly useful tips for using Google and Linkedin to discover rich details about the exact type of person you want to reach out to.

Just keep in mind that you never know what type of information really exists about an individual, community, or business until you do some research.

(This is an example covering some tidbits about Boeing Employee Credit Union.) Read more

Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool?
Listen to the data with focused and tactical opportunity on your mind.

The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the  luxury of forming relationships on a personally managed level.

That isn’t a 100% true anymore.

Ten years ago it was pretty difficult for an outsider to know who was in a circle of friends. A private investigator could have researched where I was and who I met on a daily basis, but the act of knowing who was in my social circle took a tremendous amount of effort to discover, track, and visualize.

Skip ahead to today’s current social experiment and a majority of us  have ‘opted in’ to sharing our social connections. In many cases the act of using tools like Google and Facebook have opened up a Pandora’s box of social data that very few of us understand.

Data researchers like myself can sit down at a keyboard with some advanced computer scripts and draw a picture of an individual, community, or marketplace in a fraction of the time it would have taken ten years ago.

 

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No Broken Bones with Competitive Intelligence

When the web emerged decades ago, few of us would have realized the sheer volume of information that we would digitally create, share, cultivate, and engage with.

I’m going to tell you how five basic problems demand the need for acting smarter and give some pointers for fixing these basic problems by wrapping them into the way you think about competitive intelligence.

AND

I’m going to do it with a sports metaphor Read more